TSTi Publishing

The Trade Show Reader, Volume 1
by Julia O'Connor
It Takes More Than a Display and a Handshake To Sell at a Trade Show

40 Articles • 400+ Tips

$16.95 USD + $5.00 SH = $21.95

For all other orders of more than one book, or to be shipped outside the US, please email us at bulksales@tradeshowtraining.com.

Trade Shows ARE Different. This Book Tells You Why.

The first in a series of books which explain the psychology of the trade show environment, gives practical information, and helps the exhibitor and the visitor - whether first time or experienced - to feel comfortable at any trade show.

YOU NEED THIS BOOK IF...
You attend trade shows. You exhibit at trade shows. You schedule trade shows. You work with clients who do trade shows. You do little events you don't thinkof as trade shows.

Readers Say...

"I ordered 25 copies for the rookie sales staff. Now managers want it because it teaches them something new. Send me 50 more books!" - Corporate Sales Training Manager - Lake Forest, IL

“I wish this book had been out 10 years ago, when I started doing trade shows. It would have saved my employer a whole lot of money and saved me a whole lot of hassle...” - Marketing Director - Ashland, Virginia

“Exhibitors would definitely appreciate this kind of information in their packages. For the exhibitions we have in our foreign offices (Istanbul, Shanghai, Sao Paulo, New Delhi) it would be good to work together.” - International Sales Manager - Utrecht, Holland

“TSTi provides an invaluable service. There is definitely a need to teach exhibitors to get the most bang for their buck...small organizations who struggle with their fiscal marketing budgets and are concerned with return, return and more return.” - Corporate Account Manager - Chicago, Illinois

“I agree that there is plenty for people on trade exhibitions to learn - some are just appalling! If I cringe at some of the nonsense that staff come out with when asked detailed or searching questions, I can only imagine what the project owner (who has a huge personal, practical and emotional commitment to it success) must feel? They would surely see the sense in making sure that the disconnect between staff close to a product and the generalists who may be manning the stand, is as transparent as possible.” - Sales and Marketing Manager - London, England