TSTiOnline

TSTiOnline provides training via the Internet to help you understand this multi-billion dollar international industry.

Trade shows are now the second largest expenditure of US corporate marketing dollars, and will only increase in importance as business becomes faster and more global.

Trade Shows are not isolated marketing events.

They affect every part of your company when you win - or lose - a sale through trade show marketing. Whether local tabletop shows or an international exposition, your firm's presence is reflected by your staff.

The Bottom Line is
You = Your Company

Try this short course
To understand how easy it is to learn about trade show marketing using online training, try this short demonstration course now.

Sales Training for the Trade Show

Trade Show Basics | Module 1

Trade shows are much more than a group of exhibitors. In this first section, you'll find out about the who, what and why of trade shows.

You'll learn -

• What a trade show is
• About the different types of trade shows
• How a trade show is run
• About the Exhibitor's Manual -- your most important reference for trade show exhibitors

Pre Show Planning | Module 2

A successful trade show experience takes thought, planning and preparation. In this section, you'll see how to properly plan for a show.

You'll learn -

• Establishing your expectations
• Reasons for exhibiting
• Criteria for selecting a trade show
• How to find out about trade shows
• Details of what must be planned before exhibiting

Taking Action for Trade Show Success | Module 3

To find success at a trade show, you have to put your ideas into action before the show begins. This Module will describe how to do this.

You'll learn -

• Booth and display design
• Attracting visitors to your booth
• Successful promotional activities
• Topics for staff training

Trade Show Setup | Module 4

At the show, you need to follow through with all the pre-show planning you've completed. This section will help you understand what to expect from the moment you step foot into the show building.

You'll learn -

• How things work during set-up time
• How to collect leads and get a head start on the sales cycle
• How to gather market intelligence
• How to manage prospects and make an impressive presentation

After the Show | Module 5

When the trade show is over, there are still important things to accomplish. You'll find out about them in this module.

You'll learn -

• What your responsibilities are after the show
• How to follow-up and track leads
• How to measure whether you've met your objectives (expectations)
• How to measure your revenue and profitability

Sales Training for the Trade Show | All Five Modules

Learn the important activities that will transform your next trade show in to the marketing giant that it can and should be.

Buy 4 and get the 5th module Free!