COURSE:0010TSTi Demonstration
OVERVIEW

What are Trade Shows?

Trade Shows are GREAT! There is a show for everything from aardvarks to zygotes. They help small companies make a big impression and big companies hold dominance. There is nothing like trade show marketing!

Trade Show Training has identified three general types of trade shows. Each has a different focus, purpose and method of doing business, but the principles of being successful are the same. We will look at trade shows that emphasize

  1. Business-to-Business Marketing
  2. Business-to-Business Sales
  3. Consumer Sales