About TSTi

Why is TSTi important to your company? Consider these analogies:

Just because you can write a letter, does that make you a direct mail person? Or, just because you can make cold calls, does that make you a telemarketing expert. Or, just because you can use the Web, does that mak you a webmeister? If you want a professional job in direct mail, telemarketing or webonomics, you'd call the experts. So, too, with trade shows.

In one way or another, Julia has always been in sales. From the time her mortified mother found out that, as an enterprising 5-year-old, she was peddling homemade pot holders to the neighbors, to her current expertise in trade show marketing, she has been interested in results. And in order to get the results she wants, she will guide, train and teach.

Her careers range from public and professional education design, to freelance advertising-public relations, to real estate investment portfolio management.

Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.

After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.

She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.

For more than 25 years, Lindsay has been involved in all aspects of selling a product to the right client. Research. Prospecting. Liaison to distribution and manufacturing. International trading. Import, export and counter-trade.

He has sold products and services related to manufacturing, software and OEM. Dealing with engineers, executives and foreign firms, he has traveled the world. And of course, there were lots of trade shows.

Lindsay has a deep understanding of how shows are organized. He has had that stand-in-the-booth feeling at shows in all of North America, Central and South America, and Asia.

From that experience comes his expertise with trade shows as a coach and consultant for sales teams. As a coach for individual and staff performance improvement. As a speaker - in French or English - for associations, seminars and sales meetings.

Contact Lindsay at
Lindsay@TradeShowTraining.com
Tel: (514) 941-8325 - Montreal, Quebec, Canada